Graphics are an important component of any digital marketing plan. Not only do they enhance the look and feel of your content and make it more interesting to read, but the proper use of graphics in your content will greatly enhance your position on the Search Engine Results Pages.

Today, our digital marketing company is here to help you learn how to incorporate graphic design into SEO, from infographics and data visualization to video marketing and optimizing image file names.

How to Design Infographics for Engagement

Infographics are one of the most effective Digital Marketing Services methods due to their ability to take large amounts of data and condense it into graphics. Infographics usually do very well on social media because they are eye-catching. This serves to extend the extent of consciousness of the brand name and presence.

Infographics are also often shared on various social networks – this will drive more referral traffic to your site. The inbound links also have a positive effect on the SEO rankings. Ensure that the infographic is related to your target audience, presents key data and statistics, and that the anchor text links back to your site are well optimized.

Incorporate Data Visualizations

Similar to infographics, charts, graphs, maps, and other data visualizations assist in simply explaining data while being artistic. They also divide larger text portions and can help emphasize specific points or trends. Hence, data visualizations incorporated in blog posts and web pages enhance click-through rates when optimized for target keywords.

The data visualizations are also easily shareable on social media, which means your content can get more engagement and links. Using Visme, Venngage, and Canva makes it possible to design data visualization for anyone with little or no design experience.

Always Print the Photos and Picture Submitted

Stock photographs are usually placed on websites a lot, and this will give your content a very common look. Replacing generic stock images with your own and more appropriate graphics will make your content look fresher and increase click-through rates.

The file names of images can also be optimized with target keywords, which helps in on-page SEO but the addition of the description also helps in giving better context to the search engines about what the image contains and will therefore help in image search. The only thing to watch out for is keyword stuffing in the file name and the alt text descriptions.

Optimize Image Dimensions

Optimizing the size of your images is relevant to both SEO and user experience since it helps to improve the loading of the images. Large pictures take time to load, while small images may be unclear. This is done with simple free tools such as Pingdom Website Speed Test to check images that need to be resized on each page.

In this case, ensure that images are no wider than 1920px wide, which is a best practice. This guarantees that detailed information is well articulated across devices without necessarily increasing the web page's size. JPG compression is another format that allows for file size reduction without significant loss of quality. Adhering to image SEO guidelines enhances visual accessibility to images and, at the same time, makes images load quicker to enhance page speed indicators.

Implement Video Marketing

Fortunately, video content also shows good results from an SEO point of view as well to some extent. When integrated well, videos used to get high click-through rates in the listings compared to simple text links. Such sites as YouTube get immense site referral traffic, so promoting your videos with video SEO is advisable. Many other sites are important in terms of SEO and get a lot of traffic from other sites to your site.

Make sure that you are targeting areas people are searching for on YouTube and Google to get better traffic. It is also vital to transcribe the videos and provide descriptions that contain as many appropriate keywords as possible.

Design Graphics and Icons

Designing your buttons, icons, and illustrations, as well as other graphics in-house rather than using stock assets helps to add more exclusivity to your design assets while at the same time ensuring they are a better fit for your brand. When done correctly, such basic graphic features as custom icons can grab readers' attention in blog posts and other large articles.

Original vector images and SVG graphics are also beneficial for reselling and their size can be changed and adapted to your Website and selling materials with no loss of quality compared to pixel-based JPG/PNG images. You must ensure that graphic files are named and optimized using the target keywords.

Optimize Visuals for Keywords

All the visuals utilized in the marketing content should be relevant to the high-potential keywords and topics.  It assists the search engine in understanding the visual semantics and, at the same time, incorporating your desired keywords into images.

Likewise, when developing any graphical aids, emphasize the numbers and figures that support the overall content theme and keywords so that the graphics complement the textual content for enhancing organic impact and visitor traffic.

Create and Market Slideshares with Optimized for SEO

Slideshare is one of the largest B2B content marketing presentation sites, with over 70 million unique visitors per month. The created slides on Google since have a lot of text, links, images, and visuals on a single page. Identify popular topics and questions that people in your industry are seeking answers to and create visually appealing and informative slide decks designed to rank for organic traffic by addressing their informational query.

Maximise Popups and Overlays Conversion Rates

Popups and overlays, when implemented correctly, help users engage with your site when they are on your pages. Examples include sending special discounts/promos to subscribers, presenting resources/offers, and gathering contact details using signup forms.

However, use popups sparingly, especially when they cover significant portions of the viewport or when using invasive overlays. Google also does not like intrusive popups that do not add any value to the users or visitors.

Build A Linkworthy Image Asset Library

If valuable enough for external sites to wish to link for their audiences, publishing collections of visual marketing assets such as icon packs, photo bundles, graphic templates, and more as free downloads makes them 'link bait'.

For instance, freelancers can quickly link to your custom business icon packs concerning their field to assist website builder clients. Other bloggers may use your informative infographic templates in their posts and credit your work, especially if the templates are relevant to their topics of interest.

Conclusion

The graphic design enhances the beauty of any digital marketing and content when incorporated correctly and as a result, enhances the organic traffic and visibility in the search engines. Use proper keyword optimization to match your page's images, videos, data charts, or any other graphic item with content. Leverage articles with high-quality hero images, guarantee that media loads quickly across the site, and design shareable graphics and videos that go viral on social media. For more information or to avail services of our best Digital Marketing Company in Ashburn USA, visit 1built4u.com!