If your digital marketing company found that your website was "hit" by an algorithmic penalty and that your rankings have been dropping over time, you now need to stop doing everything that caused that penalty. In response to the update you received, alter your approach to providing information.

Take, for instance, the most recent "Helpful Content Update 2022," which aims to deliver user-centric content that outperforms content that falls short of the user's expectations and provides more value to visitors than content that does.

If your website's content does not meet users' needs and provides no added value, Google will simply place it lower in the SERPs. The effect it had on websites in the top three, top five, and top ten results can be seen in the image below.

Effect on Top Search Results Rankings

If your website has been penalized for this violation, you need to look for ways to repurpose your content and make it more useful to users. Google provided the following list to help users use your content. It says that when writing SEO content for your users, you need to ask yourself a few questions. They are:

- Does your content demonstrate expert knowledge of the provided information?
- Will the clients gain any assistance from your content? For instance, find out about a subject or accomplish an objective

- Can your content instill in users the impression that it fulfills all of their needs?

Therefore, if this Google update has also caused a drop in your rankings, you should take it as a warning and begin developing a user-focused SEO content strategy. Expert digital marketing services can help you with this.

In a similar manner, Google stated in its 2011 Google Panda update that it would penalize websites that deliver sub-par content to its users. As a result, the next thing that happened was the Google Panda Update's effect on rankings: The majority of websites saw a decrease in their visibility on search engines. This served as a wake-up call for all webmasters to start following the guidelines and providing search engine-optimized content that is not duplicated, thin, or overstuffed, and to replace such content with content that is focused on the user rather than ranking higher.

How To Know You Have Been Hit With A Google Penalty

Fortunately, there are a plethora of tools and insights available to assist even the busiest marketer in avoiding these under-the-radar traffic killers.

Step 1: Check Out Recent Changes to Google's Algorithm

Google has been changing its algorithm for 15 years, not just to reward the best content on the internet but also to provide the content that is most relevant to a given search queries. You can compare these changes with algorithms you have worked accordingly in the past.

Step 2: Check your Website for These Black Hat SEO Mistakes

The following is a comprehensive list of factors that could result in low website traffic as a result of a manual action that Google took to further enforce its search criteria. Any one of these could assist you in determining whether your website is subject to a Google penalty:

- Pop-up ads make up the majority of your content. - Your content is packed with keywords.

You have short content that was frequently not edited for errors or quality.
You have not localized the content on your website to appeal to visitors from all over the world.

To increase page authority, you have used poor link building techniques

Step 3: Determine If You Have a Ranking Issue

First and foremost, the problem must be identified. Without understanding what Google punishment you have been hit with, you can not streamline against it. For instance, most people thought they were dealing with a Penguin update in October 2014, when in reality they were dealing with an extended Panda update.

Step 5: How to Handle it

In the event that a website receives a manual penalty, the owner will be notified via Google Webmaster Tools and will receive a letter outlining the factors that led to the website's failure. This indicates that the proprietor of the website will at least have an idea of how to recover and can begin implementing the suggested modifications. The situation gets a little bit harder if an algorithm change hits your website. You must determine whether your website's losses are related to Google's most recent actions.

Conclusion

There you have it - some Google penalties that your website could face if it does not provide users with the content they expect. Not just content, but content that meets the requirements of the audience and is useful to them.

Because they may strike and affect the health of your website's search engine optimization, you need to be aware of these penalties. There is a solution for every issue, and that is also what our digital marketing company in the USA has provided to address these issues. Observe that you are not required to create an error-free website; It is entirely up to you to make the necessary adjustments to improve the performance of your website, regardless of which comes first. For more information or to avail our services, visit 1built4u.com .